Supermarkets & national retail
A distinctive water proposition for a crowded category.
Available as a Win Win Water branded listing or as an own-label range, supported by buyer, technical and sustainability documentation.

Why it earns shelf space
Category differentiation that isn't a price cut
Five reasons a buyer can take into a range review without leaning on a claim we can't evidence.
A point of difference shoppers can read
Bottled water is a commodity fixture. A plant-based bottle designed for managed industrial composting gives the category something new to say on shelf, in a segment where most differentiation is price.
Single-source UK provenance
One spring in Cornwall, no blending, bottled in the UK. A short, auditable supply chain and a provenance story that stands up in a range review.
Branded or own label
Take the Win Win Water brand as a listing, or use the same water and bottle under your own label. Same source, same format, different front of pack.
Documentation, not adjectives
Packaging, technical and sustainability documentation is supplied in the buyer pack so your technical and CSR teams can assess claims against evidence rather than marketing copy.
Built for grab-and-go
500 ml still in a standard chilled and ambient footprint — suitable for meal deals, food-to-go fixtures and main-aisle water.
Two retail options
One source, two ways to list it
Win Win Water branded listing
List the brand as it stands, with our packaging, provenance and sustainability story doing the work at fixture. We support sell-in with specification and category material.
Retailer own label
The same single-source water and bottle, bottled under your own-label range. Artwork, format and pack configuration developed against your own-label standards.
Buyer information
The specification, as far as it is confirmed
Where a figure has not been confirmed for publication we say so rather than publish an estimate. Everything marked as buyer pack is issued on request.
- Bottle format
- 500 ml still
- Outer case
- 24 x 500 ml
- Shelf life
- 12 months
- EAN / GTIN
- Available in the buyer pack
- Case barcode
- Available in the buyer pack
- Pallet configuration
- Available in the buyer pack
- Lead time
- Available in the buyer pack
- Minimum order
- Available in the buyer pack
- Production capacity
- Available in the buyer pack
- Storage requirements
- Ambient, out of direct sunlight
- Recommended retail price
- Available in the buyer pack
- Buyer price
- Available in the buyer pack
- Indicative retail margin
- Available in the buyer pack
Supply and assurance
What we will evidence during due diligence
Rather than assert compliance on a web page, we set out what is provided for review when a listing is being assessed.
UK bottling and distribution
Water is drawn from a single Cornish source and bottled in the UK. National distribution arrangements are set out for buyers during due diligence.
Quality assurance
Our quality management arrangements, audit position and any third-party certification are evidenced with certificates during buyer due diligence rather than summarised as claims here.
Food safety documentation
Product specifications, material compliance documentation and analysis are supplied in the technical pack on request.
Product recall
Traceability and withdrawal or recall procedures are provided for review as part of supplier approval.
Insurance
Product and public liability cover is evidenced on request with current certificates.
Supply continuity
Capacity, contingency and continuity arrangements are discussed against your forecast volumes before any listing is agreed.
Retail buyer pack
Request the buyer pack
Specification, packaging data, sustainability documentation and commercial terms, prepared for a retail range review.
- Response time
- 1 working day
- Sample dispatch
- 2 working days
- Formats
- 500 ml still