Industries · Retail

A water listing with a genuine point of difference

The bottled water fixture is the most crowded in the store and the most undifferentiated. A plant-based, industrially compostable bottle from a single Cornish source is a reason to shop the shelf.

Retail shelf with neat rows of plain clear water bottles

What you're dealing with

The pressure the category is under

01

Customer expectations have moved

Shoppers increasingly question single-use plastic. Keeping it on shelf risks looking behind the customer, not ahead of them.

02

Make sustainability visible

Packaging is something every customer sees and touches. Changing the bottle turns ESG progress into something tangible at the point of purchase.

03

Leadership has a first-mover advantage

The first major retailer to make the change owns the story. Everyone who follows is simply catching up.

How we supply this sector

What we do for retail

Shelf-ready claims

Plant-based compostable bottle, single Cornish source — legible on-pack, defensible in a range review.

Range and format flexibility

Branded listing, or white label under your own premium water range.

Buyer-ready pack

Margin model, pack configuration, barcodes and certification supplied up front.

Supply detail

Format
500 ml still
Outer case
24 x 500 ml
Barcode
EAN supplied
Shelf life
12 months
Own label
Available

Listed with independent retail across the UK.

Trade enquiry

Talk to us about retail

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